I came from the newspaper industry and worked many years in that industry. Everything is relative when working up a newspaper ad. Utilize white space as much as possible. I’ve seen many ads that have a lot of white space (blank area) and few print or pictures. These ads work great because
Ok…so you have your slogan and you know where you need to market to. Now what do you do? How are you going to reach your demographic. Well….how are you? You have many to choose from and I’m not going to tell you which works the best because if it works for me,
So, I came from the advertising world into the Insurance Business. How? A former client has become my current employer. I now handle all of the Marketing for my company. Many of you already know, but as a refresher, you must get specific when figureing out how to market your company. I know…you don’t like to or it takes too much time. Do it…it’s worth it.
Figure out who you need to go after…not want. Who we need to go after is not who we want to go after. But as you get those needs and grow your business you can steadily grow those wants. When being specific…focus on age, gender, geographic, race (yes I said it), income level, career, even religion.
Now a slogan, your lead to your potential customer. What do you want to say to these people. Make it one line and to the point. One thing I learned a very long time ago…K.I.S.S. –> Keep It Simple, Stupid. Don’t get bogged down with details. Your main reason for any type of marketing is to draw interest and get them to call you.
Check back in a couple days to discuss more…