Marketing II
Ok…so you have your slogan and you know where you need to market to. Now what do you do? How are you going to reach your demographic. Well….how are you? You have many to choose from and I’m not going to tell you which works the best because if it works for me,
it may not work for you. “One mans trash is another mans treasure” and that goes double for advertising. I hate to say this but you are just going to have to try something that fits your demographic.
The older the demographic, the more TV/Newspaper/Talk Radio. The younger the demographic, the more music radio/magazine/other. I hate to tell you but you need to look at a “media mix.” That’s right, you might have to spend in more than one outlet. If you want to take the simple route you can look at Direct Mail but then again you could be sending out to 10,000 and spending a bit of money for a 1% return or you might be lucky and get a 10% return (good luck with that). I know this seems like a tease but if you don’t try you will never know. As many have said before me…”You gotta spend money to make money.”
This statement holds very true when talking about advertising. If you want to know what the specific markets…check back and I’ll give you a crash course on as many as a can think that are out there. Then we’ll move on.